Assessor Resource

SFLDEC013
Plan floristry designs with clients

Assessment tool

Version 1.0
Issue Date: May 2024


This unit describes the performance outcomes, skills and knowledge required to work proactively with a client to develop and refine their design requirements for floristry products. At this level, floristry products would be complex, innovative, for an ongoing corporate contract or for events or exhibitions.

This unit applies to all floristry industry businesses including retail floristry shops, and studio floristry businesses. It applies to senior and specialist floral designers and floral stylists who operate with significant autonomy, have considerable experience across product categories and have a strategic design focus as part of their job role.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify scope of client requirements.

1.1 Consult with client to clarify overall objectives for floristry products, context for display and scope of required products.

1.2 Liaise with client to identify and define budget and key venue and operational issues for display.

1.3 Determine deadlines for finalisation of concept proposals and presentation of designs.

1.4 Negotiate and agree terms and conditions of the brief and design project.

2. Determine product expectations.

2.1 Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed.

2.2 Determine quality expectations of client and client audience.

2.3 Encourage and assess contribution of client ideas.

2.4 Proactively suggest initial innovative and creative ideas to reflect client objectives.

2.5 Evaluate client response to highly creative suggestions and determine threshold of acceptance.

2.6 Agree on final nature of design brief and accurately document details.

3. Present and negotiate concept proposals.

3.1 Generate and evaluate design options based on detailed review of client requirements and preferences.

3.2 Present creative proposals including accurate information on floral styling concept, range and style of floristry products.

3.3 Use descriptive text, sketches and photographs to enhance client understanding.

3.4 Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client.

3.5 Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations.

3.6 Assist client to select concepts that achieve a creative and feasible outcome.

3.7 Negotiate final cost and details and obtain customer approval to proceed with specific designs.

4. Adhere to design expectations.

4.1 Work within identified design specifications to generate, trial and evaluate designs.

4.2 Present information on progression of designs within nominated deadlines.

4.3 Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

work proactively with clients to develop and refine designs for floristry products of two types to be chosen from the following list:

large scale corporate displays

themed displays for an event or festival

themed displays for a wedding

floral displays for exhibitions

corporate supply contract (which could be provision of corporate weekly flowers or third party supply contract to an organisation which on-sells, e.g. a hotel banqueting department).

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

typical role boundaries of florists in developing and refining client design requirements

principles of positive communication and negotiation

open and closed questioning techniques used to elicit information and feedback

communication methods which convey information clearly and concisely

format, inclusions and terminology of typical written design briefs presented to florists

a range of formats for, inclusions and uses of descriptive concept proposals for floristry designs

methods of sketching or digitally representing floral designs

key features of floristry products, themes and styles for:

corporate displays

themed displays for events and festivals

themed displays for weddings

floral displays for exhibitions.

Skills must be demonstrated in a floristry industry sales and design environment. This can be:

an industry workplace

a simulated industry environment operated within a training organisation.

Assessment must ensure use of:

computers and general software programs to document concept proposals

sketching materials and tools

cameras, which can include phone cameras

client briefs on which to work, including product and style preferences, budgets and operational constraints for display of floristry products

clients with whom the individual can interact to discuss initial and evolving designs; these can be:

clients in an industry workplace or

people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, within a training organisation

assessment activities that allow the individual to work with commercial speed, timing and productivity to present designs within nominated deadlines.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors, and:

hold a qualification or Statement of Attainment in Floristry which covers the skills and knowledge requirements in this unit of competency or equivalent; and

have worked as a florist in the industry for at least three years where they have applied the skills and knowledge covered in this unit of competency or equivalent.

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify scope of client requirements.

1.1 Consult with client to clarify overall objectives for floristry products, context for display and scope of required products.

1.2 Liaise with client to identify and define budget and key venue and operational issues for display.

1.3 Determine deadlines for finalisation of concept proposals and presentation of designs.

1.4 Negotiate and agree terms and conditions of the brief and design project.

2. Determine product expectations.

2.1 Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed.

2.2 Determine quality expectations of client and client audience.

2.3 Encourage and assess contribution of client ideas.

2.4 Proactively suggest initial innovative and creative ideas to reflect client objectives.

2.5 Evaluate client response to highly creative suggestions and determine threshold of acceptance.

2.6 Agree on final nature of design brief and accurately document details.

3. Present and negotiate concept proposals.

3.1 Generate and evaluate design options based on detailed review of client requirements and preferences.

3.2 Present creative proposals including accurate information on floral styling concept, range and style of floristry products.

3.3 Use descriptive text, sketches and photographs to enhance client understanding.

3.4 Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client.

3.5 Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations.

3.6 Assist client to select concepts that achieve a creative and feasible outcome.

3.7 Negotiate final cost and details and obtain customer approval to proceed with specific designs.

4. Adhere to design expectations.

4.1 Work within identified design specifications to generate, trial and evaluate designs.

4.2 Present information on progression of designs within nominated deadlines.

4.3 Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

work proactively with clients to develop and refine designs for floristry products of two types to be chosen from the following list:

large scale corporate displays

themed displays for an event or festival

themed displays for a wedding

floral displays for exhibitions

corporate supply contract (which could be provision of corporate weekly flowers or third party supply contract to an organisation which on-sells, e.g. a hotel banqueting department).

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

typical role boundaries of florists in developing and refining client design requirements

principles of positive communication and negotiation

open and closed questioning techniques used to elicit information and feedback

communication methods which convey information clearly and concisely

format, inclusions and terminology of typical written design briefs presented to florists

a range of formats for, inclusions and uses of descriptive concept proposals for floristry designs

methods of sketching or digitally representing floral designs

key features of floristry products, themes and styles for:

corporate displays

themed displays for events and festivals

themed displays for weddings

floral displays for exhibitions.

Skills must be demonstrated in a floristry industry sales and design environment. This can be:

an industry workplace

a simulated industry environment operated within a training organisation.

Assessment must ensure use of:

computers and general software programs to document concept proposals

sketching materials and tools

cameras, which can include phone cameras

client briefs on which to work, including product and style preferences, budgets and operational constraints for display of floristry products

clients with whom the individual can interact to discuss initial and evolving designs; these can be:

clients in an industry workplace or

people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, within a training organisation

assessment activities that allow the individual to work with commercial speed, timing and productivity to present designs within nominated deadlines.

Assessors must satisfy the Standards for Registered Training Organisation’s requirements for assessors, and:

hold a qualification or Statement of Attainment in Floristry which covers the skills and knowledge requirements in this unit of competency or equivalent; and

have worked as a florist in the industry for at least three years where they have applied the skills and knowledge covered in this unit of competency or equivalent.
Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Consult with client to clarify overall objectives for floristry products, context for display and scope of required products. 
Liaise with client to identify and define budget and key venue and operational issues for display. 
Determine deadlines for finalisation of concept proposals and presentation of designs. 
Negotiate and agree terms and conditions of the brief and design project. 
Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed. 
Determine quality expectations of client and client audience. 
Encourage and assess contribution of client ideas. 
Proactively suggest initial innovative and creative ideas to reflect client objectives. 
Evaluate client response to highly creative suggestions and determine threshold of acceptance. 
Agree on final nature of design brief and accurately document details. 
Generate and evaluate design options based on detailed review of client requirements and preferences. 
Present creative proposals including accurate information on floral styling concept, range and style of floristry products. 
Use descriptive text, sketches and photographs to enhance client understanding. 
Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client. 
Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations. 
Assist client to select concepts that achieve a creative and feasible outcome. 
Negotiate final cost and details and obtain customer approval to proceed with specific designs. 
Work within identified design specifications to generate, trial and evaluate designs. 
Present information on progression of designs within nominated deadlines. 
Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines. 
Consult with client to clarify overall objectives for floristry products, context for display and scope of required products. 
Liaise with client to identify and define budget and key venue and operational issues for display. 
Determine deadlines for finalisation of concept proposals and presentation of designs. 
Negotiate and agree terms and conditions of the brief and design project. 
Discuss and clarify specific client preferences for colour, style and theme of floristry products to be designed. 
Determine quality expectations of client and client audience. 
Encourage and assess contribution of client ideas. 
Proactively suggest initial innovative and creative ideas to reflect client objectives. 
Evaluate client response to highly creative suggestions and determine threshold of acceptance. 
Agree on final nature of design brief and accurately document details. 
Generate and evaluate design options based on detailed review of client requirements and preferences. 
Present creative proposals including accurate information on floral styling concept, range and style of floristry products. 
Use descriptive text, sketches and photographs to enhance client understanding. 
Analyse and verify operational and budgetary feasibility of floristry concepts in consultation with client. 
Engage in ongoing discussions and elicit client feedback on different design options to satisfy product expectations. 
Assist client to select concepts that achieve a creative and feasible outcome. 
Negotiate final cost and details and obtain customer approval to proceed with specific designs. 
Work within identified design specifications to generate, trial and evaluate designs. 
Present information on progression of designs within nominated deadlines. 
Adapt designs to changing client requirements or preferences within parameters of agreed costs and deadlines. 

Forms

Assessment Cover Sheet

SFLDEC013 - Plan floristry designs with clients
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Result: Competent Not yet competent

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Assessment Record Sheet

SFLDEC013 - Plan floristry designs with clients

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

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Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

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